Services
I help established businesses improve how they sell online and how the work gets done. That can mean removing a recurring workload, connecting systems, reducing technology costs or making the buying experience more effective.
The £1,500 Ecommerce & Operations Audit is the main starting point when you want to improve the connected business. I review what is visible online, visit the operation, observe staff at work and produce an evidenced, prioritised improvement plan. Travel within my service area and a findings meeting are included; no VAT is added.
The recommendations explain what should change, why and how to approach it. Your team or agency can take them forward, or you can commission me to deliver the work. Implementation is separately agreed, and projects with a clear requirement can start directly after discovery.
My strongest experience is ecommerce, from the customer’s first visit to fulfilment and support. I also take on broader IT, systems and infrastructure projects for established businesses. The focus is sustained business improvement rather than standalone website design.
Investigate the customer journey and the operation together, then decide where to act first.
The £1,500 Ecommerce & Operations Audit connects your website, people, workflows and systems. I investigate where sales, time and money are being lost, then explain the changes that deserve your attention and how to move them forward.
Explore ecommerce & operations auditYour online sales, warehouse, customer service and technology all affect the same bottom line. I understand how they work together, uncover what is holding you back and help deliver the changes that make the business stronger.
Explore ecommerce consultancyI follow orders through your business, spend time with the people doing the work and uncover why delays, errors and repeated administration occur. Then I help build a fulfilment process that supports growth.
Explore ecommerce operationsI investigate how people find products, decide what to buy and complete an order. Then I help fix the faults, improve merchandising and make the buying experience support your commercial goals.
Explore conversion and sales improvementI investigate recurring technology expenditure and the work involved in every order. Then I help remove wasted spending, repeated administration and inefficient processes, with the full cost of change considered.
Explore ecommerce cost reductionGive information a dependable route through the business and free staff from avoidable administration.
When people copy orders, check payment screens and transfer stock information by hand, they become the connection between your systems. I understand the workflow and build the integration that removes that daily burden.
Explore ecommerce integrationsCopying information, checking spreadsheets and repeating the same decisions can consume an entire role. I investigate the work, choose the right approach and build automation that gives your people useful capacity back.
Explore ai and business automationI work with Magento, WooCommerce, WordPress, OpenCart and the infrastructure supporting them, including AWS. The objective is a business that sells more effectively, handles work more efficiently and understands its technology costs.
Explore platform expertiseImprove performance and organic visibility, understand expenditure and deliver technical changes.
I trace delays through the website, application, database and hosting, then help deliver and verify the fixes. The focus is the buying and working journeys that matter to your customers and team.
Explore website speed optimisationI investigate the technical and structural issues limiting organic visibility, then help improve the pages that matter commercially. The work connects search discovery with a website customers can understand and use.
Explore technical seo and organic visibilityYour hosting should support customers, orders and growth without swallowing more budget than it needs. I investigate performance and expenditure together, then deliver improvements around the way your business trades.
Explore managed hostingI plan and deliver hosting migrations around the transactions, staff and connected systems your business relies on. Preparation, testing and the final switch are treated as one coordinated project.
Explore hosting migrationsI investigate where your website loses sales, enquiries or working time, then help deliver improvements. You get senior judgement, practical recommendations and the technical ability to carry them through.
Explore website consultancyClear decisions, practical delivery and continuing support for your business and team.
I help established businesses get their systems working together, reduce unnecessary work and make sound technology decisions. You deal directly with me, from understanding the problem to delivering the improvement.
Explore it consultancyGet a senior view of your systems, costs and projects, with someone who can take responsibility for moving agreed work forward. I help owners and teams turn competing demands into clear priorities and delivered improvements.
Explore fractional it directorOnce the operation is understood, we can keep turning opportunities into working improvements. I provide ongoing advice, implementation and progress reviews around the priorities and level of involvement you need.
Explore ongoing advice and improvementFocused work agreed separately from the standard ecommerce audit.
I help established businesses understand and improve website security, access and recovery arrangements. The work follows the actual environment and the consequences for customers, staff and trading.
Explore website securityI help businesses organise the maintenance their websites need, from planned updates to checking important workflows. The work is scoped around your platform, custom functionality and the systems connected to it.
Explore website maintenanceI help established businesses organise domain ownership, access, renewals and DNS changes. The work is coordinated with the websites, email and services those domains support.
Explore domain and dns managementUse displays for menus, promotions, reception information and internal notices with a practical publishing process. I review the equipment, set up suitable software and help staff manage the screens.
Explore digital signageTalk directly with Tom Turner
You can describe a specific project or show me where the operation is struggling. We’ll discuss visible opportunities and the right next step in a free 30–45 minute discovery meeting.
Free discovery · usually 30–45 minutes · directly with Tom.
Technology for good
Have a charitable technology project in mind? As a new Nominet member, Serallo must complete 12 months’ membership before we can apply through Members’ GiveHub. We’re welcoming ideas now.
