Understand the business. Improve the result.
I trace delays through the website, application, database and hosting, then help deliver and verify the fixes. The focus is the buying and working journeys that matter to your customers and team.
A homepage can appear quickly while search, filters, product options or checkout remain slow. A logged-in wholesale customer may see a different experience from a visitor browsing a cached page. Delays may also appear only during a promotion or busy trading period.
I agree representative tasks with you and investigate the conditions that trigger the problem. That can include mobile devices, account journeys, catalogue size, basket contents and the timing of background work.
Available real-user measurements, repeatable tests and server evidence help establish a baseline. Customer complaints and staff experience provide useful leads, especially when an issue is intermittent.
The investigation separates time spent delivering the page from time spent processing requests and responding to interactions. That helps determine whether the main constraint is in the browser, application, database, integration or infrastructure.
I examine images, scripts, fonts, third-party tools, page structure and layout movement. An expensive marketing script or oversized asset can affect important interactions. Changes are checked against useful functionality and the customer journey.
I investigate expensive requests, extension behaviour, database queries, external calls and background jobs. A slow service dependency or repeated work can affect checkout even when the rest of the site seems responsive.
I review capacity, configuration and caching against actual demand. Personal prices, accounts, baskets and sessions need correct behaviour. Public content should be delivered efficiently while customer-specific information stays accurate.
The hosting bill and the speed problem deserve to be considered together. More capacity may be appropriate, but inefficient application work or an unsuitable cache setup can remain expensive at any server size.
I compare configuration and code improvements with changes to the hosting arrangement. The recommendation includes implementation effort, recurring costs and the operational dependencies of a move.
In my previous CTO role, external hosting expenditure was reduced by 63%, with scheduled capacity matched to trading demand. That career result illustrates the value of understanding the workload and delivering the infrastructure changes together.
A performance change is checked against the same journeys used to establish the baseline: finding products, using filters, choosing options, adding to the basket and completing payment. Accounts, prices, order status and integrations need to remain correct.
Core Web Vitals provide information about loading, responsiveness and layout stability. They sit alongside task timings, server evidence and the real buying experience. The aim is a faster usable store whose key functions continue to work.
Where relevant, we test demand conditions and background tasks that previously caused delays. We also agree monitoring so a recurring issue becomes visible earlier.
You receive a baseline, an explanation of the causes and a prioritised improvement plan. Each item sets out the affected journeys, proposed work, dependencies and how the result will be checked.
I can implement the changes, work with your developer or provide a brief for your hosting supplier. Release planning and verification are agreed before work affects the live site.
For businesses with connected sales and operational concerns, the £1,500 Ecommerce & Operations Audit identifies performance priorities alongside workflows and expenditure. A detailed performance investigation or implementation project is separately scoped where needed.
Tell me what customers or staff are trying to do, where the delay occurs and when it happens. We can discuss useful starting points and what information a proper investigation needs.
I’m based in Bournemouth and work with businesses across Dorset and through to Southampton. The free meeting usually takes 30 to 45 minutes, preferably on site, with online discussions available. Consultancy is £80 per hour, with an investigation or project budget agreed first.
The investigation establishes the constraint. Application, database or caching changes may address it; if hosting should change, the recommendation explains why and what the move involves.
Yes. The review considers timing, traffic, customer journeys and background work. Available logs and monitoring help reproduce and trace the conditions.
Yes. I can investigate, implement changes or coordinate the work with the people responsible for the application and infrastructure.
Talk directly with Tom Turner
Show me where the site slows customers or staff down. We’ll discuss the business impact and a practical starting point in a free discovery meeting.
Free discovery · usually 30–45 minutes · directly with Tom.
Technology for good
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