More orders mean more staff and admin
Payment checks, paper picking lists, copied information and manual labels make growth expensive. I follow the work to find what can be simplified, connected or automated.
Improve the operationEcommerce & IT consultancy in Bournemouth
More sales.Less admin.Better systems.
Growth should improve your business, not bury your team in more work.
I’m Tom Turner. I help established retailers, wholesalers and growing businesses increase profitable online sales, remove repetitive work and get their people, processes and technology working together.
Based in Bournemouth. On site across Dorset and through to Southampton. Remote support further afield.
Tom TurnerEcommerce & IT consultantMeet Tom
Serallo Domains LtdNominet memberTechnology for good
Experience across the whole operation
Read the results and context£10.9mannual online transaction value
Four online stores supported by a connected ecommerce operation.
Explore the ecommerce experience 63%lower external hosting costsAround £40,800 in annualised savings after changing the infrastructure.
See the hosting improvement 3 rolesworth of repetitive work automatedCapacity released for the existing team to do more valuable work.
See the fulfilment improvementHistorical results from my previous in-house role. £10.9m is transaction value across four online stores, not a claimed sales increase. Hosting savings are annualised. Automated work released capacity equivalent to three full-time roles; staff were redeployed.
Is the business growing, or just getting harder to run?
More sales should leave you with a stronger business. I find the causes of wasted effort, missed revenue and rising costs, then help you change how things work.
The website should be selling more
Weak product journeys, problems on particular devices, missed upsells and incomplete recovery can hold back profitable orders. I investigate the customer journey and the evidence behind it.
Improve sales and order valueCosts keep eating into your margin
Hosting, integrations, repeated handling and avoidable support consume money and time. I look at the business case for changing them, including the work and dependencies involved.
Find avoidable expenditureThe systems don’t join up
Stock, orders, accounts, couriers and support tell different stories. I find where information stops flowing and build reliable connections that your team can actually use.
Connect the businessA connected view of the business
I come in, listen and see how the work really gets done.
I look at your online presence before visiting. On site, I talk to owners and department leads, then spend time with the people picking, dispatching, handling queries and keeping the operation moving.
These are informal conversations while people work. Combined with sales, analytics and cost information, they reveal where delays begin, why work gets repeated and what changes could make the biggest difference.
See the scope of the audit- 01
How customers find you
Organic search, competitors, marketing, positioning and the quality of your content.
- 02
How visits become worthwhile orders
Products, navigation, mobile journeys, checkout, payment, upsells, recovery and repeat sales.
- 03
What happens after payment
Order release, stock protection, picking checks, packing, labels, couriers and exceptions.
- 04
Where work and costs accumulate
Customer support, returns, handovers, duplicated information, hosting and integrations.
Inside your report
The reasoning, the priorities and the route to improvement
The report shows how the operation fits together, where the problems begin and which changes are worth making. Recommendations explain the proposed approach and practical next steps, with evidence and assumptions made clear.
- 01An owner’s view of the priorities
- An executive summary, current-state assessment and process maps showing the most significant issues and opportunities.
- 02Evidence behind the findings
- Observations, records and data explaining what happens, how often and what it means for customers, workload or costs.
- 03A considered business case
- Estimated benefits, effort and cost ranges where supportable, with dependencies and areas needing further investigation.
- 04An actionable roadmap
- Recommended approaches, implementation steps, priorities and measures to establish whether the work delivers the intended improvement.
The report is usually ready within a few days of your visit. One findings walkthrough is included to explain the recommendations and discuss the next steps.
Explore the full auditBCP WebIllustrative report extract
Order release / Fulfilment / Customer support
Give each team a reliable order to work from.
- The finding
- In this example, finance confirms payments manually, the warehouse prints orders before all changes have arrived, and packers enter shipment details again. Teams work from different versions of the same order.
- The business impact
- Orders wait for checks, pickers handle stale instructions, packers correct mistakes and support staff chase updates. A dispatch problem creates work across the business.
- The recommendation
- Define a single order-release process with payment, stock and exception rules. Give picking and packing the current order, verify items before dispatch and return shipment status to the website and support team.
A practical implementation brief
- Map the current handovers and time a representative mix of ordinary and exception orders.
- Agree release rules, stock allocation and ownership of payment, address or order-change exceptions.
- Pilot the connected workflow with one team, including order amendments, partial orders and failed updates.
- Verify items before labels print, return tracking and status, and train staff before expanding the process.
Evidence, dependencies and measures
Evidence to collect: payment and order timestamps, observed handovers, re-entry time, amended orders, mis-picks and support contacts linked to delays.
Dependencies: reliable order and product data, agreed release rules, system access, integration capability and an exception process the team can operate.
Measure order-to-release time, hands-on minutes per order, dispatch performance, fulfilment errors and related support contacts.
What success would look likeLess repeated handling, clearer ownership and fewer avoidable corrections. Establish the baseline before estimating staff capacity or cash savings.
Illustrative report extract. Actual findings and recommendations depend on your business and the evidence available.
From understanding the problem to delivering the solution.
The audit gives you the direction. I can also build the integrations, improve the website, automate the work and lead the technical changes that put it into practice.
Online sales and organic growth
Improve customer journeys, merchandising, order value and technical SEO. Give customers better reasons to find you, buy and return.
Explore this serviceFulfilment, integrations and automation
Remove repeated entry, streamline order handling and give your team dependable workflows from payment to dispatch and support.
Explore this serviceHosting and business technology
Reduce unnecessary infrastructure costs, investigate faults and improve performance and reliability. Bring experienced direction to difficult IT projects.
Explore this serviceAlready know what needs fixing? We can start with a focused project. Implementation is £80 per hour or an agreed fixed quote. Tell me what you need.
Work directly with Tom Turner
Senior experience.
Hands-on delivery.
I’m comfortable discussing the business case with an owner, following orders with warehouse staff and building the technical solution.
My experience includes a decade leading ecommerce and technology in a retail and wholesale business, across four online stores, two warehouses, internal teams and external suppliers.
You work directly with me, from the first conversation through to delivery. Where a project needs additional specialist input, I can help get the right solution in place and keep the work moving.
Explore my experienceTechnology for good
Helping good causes put technology to work.
We want our technology experience to help the local community too. If you know a charity or organisation with a project in mind, tell Tom about it.
Through Serallo’s Nominet membership, we’re preparing to put forward eligible projects to Members’ GiveHub once we qualify.
A useful first conversation
Show me where the business gets difficult.
Our free discovery meeting usually takes 30–45 minutes. I prefer to meet at your premises, but we can also talk online.
We’ll get an overview of the operation and what you want to improve. I’ll share relevant experience, discuss any clear early opportunities and explain how the next step could work.
- Talk directly with the person doing the work
- Get practical early direction
- Understand the scope and budget before paid work
You can ask about the audit or bring a specific problem. Send a few details and I’ll contact you to arrange a time.
07356 243199Free discovery · 30–45 minutes
Let’s talk about your business
What would you like to work better? A few lines is plenty to get us started.
Before we talk
A few things you might be wondering
Is my business a good fit?
I work with established businesses selling online, or with a foundation to grow online. You may be a retailer, wholesaler or another business whose systems and workflows are holding it back. You need the capacity to invest in improvements. My work is about improving the business and its technology; standalone website design is not my core service.
What will I get from the free discovery meeting?
Usually 30–45 minutes with me, ideally at your premises or online. We’ll discuss how the business works, where it gets difficult and what you want to achieve. I’ll share relevant experience, discuss any clear early opportunities and explain what implementing improvements could involve. It is a useful first conversation; a detailed investigation belongs in paid work.
Does the £1,500 audit include fixing the problems?
It includes investigation, a written report with priorities and practical recommendations, and a follow-up to explain the findings. Implementation, additional deep dives and later progress reviews are paid separately. You can act on the report internally, use an agency or ask me to deliver the changes.
Can I come to you with a specific problem instead?
Yes. If you already know what needs doing, we can agree a focused project without an audit. I can investigate, build and deliver improvements directly, or work alongside your team and existing suppliers.
Can you work with our developer, agency or IT team?
Absolutely. I can provide the operational picture, technical investigation, priorities or extra delivery capacity. Where specialist input is needed, I can help organise it and keep the work connected to the business outcome.
Where do you work, and what does it cost?
I’m based in Bournemouth and visit businesses across Dorset and through to Southampton. Remote work is available further afield. Discovery is free, the Ecommerce & Operations Audit is £1,500 total, and implementation is £80 per hour or an agreed project quote. No VAT is currently added. See pricing and process.
Let’s turn a busy operation into a better business.
More profitable orders. Less repeated work. Systems that help your team make progress.
Bournemouth-based. On-site work across Dorset and through to Southampton. See where I work.