Experience that connects sales, operations and technology.

These achievements come from my previous CTO role in an established retail and wholesale business. They show the scale of responsibility and practical delivery experience I bring to BCP Web.

Commercial decisions backed by the ability to deliver

I led technology across four online stores and two warehouses, working with the owner, staff and external suppliers. The work connected the buying experience to stock, accounts, picking, dispatch and the infrastructure supporting the business.

Each example below explains my involvement, what changed and the recorded outcome. The £10.9m figure is annual online transaction value supported by the digital operation; hosting savings are annualised; the automation result describes staff capacity released and redeployed.

Selected achievements from my previous CTO role
AreaRecorded result
Operational automationManual work equivalent to three full-time roles removed, with staff redeployed.
Ecommerce operation£10.9m online transaction value across four stores in the twelve months to 22 September 2026.
External hosting expenditure63% reduction, from £5,400 to around £2,000 per month; approximately £40,800 annualised savings.
Customer feedback95% of website-specific ratings at 9/10 or 10/10 in a wholesale survey with more than 120 responses.

Historical career achievements. Client outcomes depend on the starting operation and the improvements implemented.

Apply that thinking to your operation

When growing sales create more administration, warehouse work and customer queries, the website and the operation need to be considered together. I can understand the connected picture, identify what should change first and help deliver it.

The £1,500 Ecommerce & Operations Audit gives you an evidenced improvement plan with practical recommendations. You can act on it with your team or agency, or commission me to implement the work. If you already have a clear project, we can discuss that directly.

Where could this experience make a difference for you?

Tell me about the workload, costs or sales opportunities you want to tackle. We’ll discuss the operation and useful directions in a free 30–45 minute discovery meeting.

Free discovery · usually 30–45 minutes · directly with Tom.

Helping our community make more of technology.

Have a charitable technology project in mind? As a new Nominet member, Serallo must complete 12 months’ membership before we can apply through Members’ GiveHub. We’re welcoming ideas now.

Explore future community funding

What can I help you find?

Find services, pricing and the experience behind my work.

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