Understand the business. Improve the result.
I investigate where your website loses sales, enquiries or working time, then help deliver improvements. You get senior judgement, practical recommendations and the technical ability to carry them through.
Your site may sell products, generate enquiries, support trade accounts or help existing customers manage their orders. The right improvement depends on that purpose and the operation receiving the work.
I discuss what success means with you, follow the important customer journeys and examine where visitors or staff get stuck. Available analytics, sales records and customer questions help connect the visible site with its commercial impact.
I’m Tom Turner, an ecommerce and IT consultant based in Bournemouth. My focus is substantial improvement for established businesses, combining more than 11 years of senior technology experience with hands-on development, systems and operations work.
A disappointing website can lead quickly to a rebuild proposal. First, it is useful to establish whether the limitations come from product information, customer journeys, recurring technical faults, performance or disconnected systems.
I review the site on relevant devices and test tasks your customers actually perform. That includes discovery, product selection, account access, forms, baskets and payment as appropriate. I look at what happens when the order or enquiry reaches your team too.
You may already have a developer or agency and need help deciding what to commission. I can investigate unresolved issues, review proposed work and turn your business goals into a usable scope.
The recommendation explains what should change, the expected benefit, dependencies and what a successful result will look like. That makes it easier to compare approaches and avoid repeatedly paying for work that does not address the underlying problem.
For a larger project, I consider platform requirements, accounts, content, search visibility, integrations and operational impact. We identify who will deliver each part and how the release will be tested.
I can carry out development and integration work, improve performance, change hosting arrangements and redesign ordering or enquiry workflows. I also work alongside your own people and suppliers where that is the best way to deliver.
Website development is part of a commercially driven improvement programme. A stronger product journey might depend on accurate stock; a faster order flow might require a payment or fulfilment connection; a platform move might affect every screen the team uses.
Implementation includes testing relevant journeys and data flows, release planning and handover. Staff should understand what has changed and how to deal with the exceptions.
My previous CTO role included four online stores and two warehouses, with technology supporting £10.9m in annual online transaction value. I led ecommerce development, connected operational tools and the reduction of external hosting expenditure by 63%.
That background helps me assess a website as part of a working business. We discuss sales, service, staff effort and recurring costs together so a technical decision supports the wider objective.
For an ecommerce business with several areas to improve, the £1,500 Ecommerce & Operations Audit is the recommended starting point. It combines advance review, an on-site visit, a written roadmap and an included follow-up discussion. Implementation is separately paid.
If you already know the project you need, we can scope that directly. The smaller website-only audit remains available when the investigation can be limited to the online experience.
Discovery is free and usually lasts 30 to 45 minutes, preferably at your premises. We discuss the business, identify visible opportunities and explore the next step. I cover Bournemouth, wider Dorset and on-site work through to Southampton. Consultancy is £80 per hour, with project quotes available.
Yes. I can investigate the issues, clarify the brief, provide specialist delivery or help test the result alongside them.
Yes. I also improve established sites that generate enquiries, provide customer services or connect to internal workflows.
No. A clear implementation brief can be commissioned directly. An audit is useful when you need a reliable view of the problem and priorities before deciding on the work.
Talk directly with Tom Turner
Tell me what it needs to achieve and where it falls short. We’ll discuss the opportunities in a free discovery meeting.
Free discovery · usually 30–45 minutes · directly with Tom.
Technology for good
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