Make your WordPress website work harder for the business
I improve established WordPress websites around the jobs they need to do: generate useful enquiries, support customers and connect information to your team. Advice can lead through to development, testing and handover.
Your website may receive visitors yet produce weak enquiries, or collect information that staff have to re-enter elsewhere. The underlying issue could involve content, forms, technical behaviour or the process after submission.
I follow the journey from the visitor’s task to the business response. That helps identify which improvements are likely to be useful and how to assess them. The work is aimed at established businesses with an operation to improve.
Investigate the site and its dependencies
I establish the theme, plugins, custom functionality, hosting and connected services. Then I examine the actual concern: a slow page, a failed enquiry, an awkward publishing process or functionality that no longer meets the requirement.
A form investigation, for example, follows validation, submission handling, notifications and the team’s response process. Changes need to work across relevant devices and provide usable messages when something goes wrong.
Customer journeys, service information and enquiry capture.
Custom tools and integrations with business applications.
Performance, technical faults and publishing workflows.
Theme and plugin interactions affecting important functions.
Requirements and assessment of development proposals.
Choose functionality the business can maintain
A requirement might fit a suitable plugin, a small custom component or an external integration. I compare compatibility, data handling, editorial workflow and ongoing cost before deciding what to use.
The resulting brief includes behaviour we can test. Staff need to understand how to use the feature, and another developer should be able to maintain it. Documentation and practical handover form part of the agreed delivery.
Keep commercial and technical improvements connected
Clearer content can support a stronger enquiry journey, but the technical process must capture and deliver that enquiry reliably. Similarly, faster pages need to retain the functions and publishing controls the team uses.
I can coordinate content and customer-journey work with development, hosting and integrations. For stores running on WordPress, WooCommerce consultancy covers orders, stock, fulfilment and wider ecommerce requirements.
Detailed maintenance, security, access and recovery work can be commissioned separately. These are distinct from the standard ecommerce audit’s sales and operational scope.
You can bring a defined WordPress project directly. For a business selling online, the £1,500 Ecommerce & Operations Audit can establish a wider picture and an actionable roadmap. Implementation is separately paid.
I can lead the agreed technical work or collaborate with your current developer. Consultancy is £80 per hour, with fixed project quotes available and ongoing arrangements individually scoped.
Based in Bournemouth, I work on site across Dorset and through to Southampton, with remote work further afield. A free 30–45-minute discovery meeting, preferably at your premises, helps clarify the objective and useful directions.
WordPress questions
Do you work on existing sites?
Yes. I investigate and improve the setup you have, with changes prioritised around its purpose and business impact.
Can you connect forms to our internal systems?
Yes. We define the data flow, access and exception handling, then scope and test the integration.
Can you review an agency proposal?
Yes. I can help clarify requirements, assess the proposed approach and identify responsibilities, costs and test criteria before commissioning work.
More ways I can help
A closer look at related services and the experience behind them.
I help established WooCommerce businesses improve the customer journey and remove unnecessary work behind each order. The store, extensions, hosting and operational connections are considered together.
I investigate the technical and structural issues limiting organic visibility, then help improve the pages that matter commercially. The work connects search discovery with a website customers can understand and use.
I help businesses organise the maintenance their websites need, from planned updates to checking important workflows. The work is scoped around your platform, custom functionality and the systems connected to it.
Have a charitable technology project in mind? As a new Nominet member, Serallo must complete 12 months’ membership before we can apply through Members’ GiveHub. We’re welcoming ideas now.
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